The challenge
At an industry summit every car maker is in the same room. General Misr needed its presence, and the X30, to stand out on screen.
CASE STUDY — EVENT PRODUCTION — 2025
General Misr × Shineray at Egypt Automotive A brand, in a hall full of brands.
Coverage of General Misr and the Shineray X30 at the Egypt Automotive summit. Egypt's car industry in one hall.
0:36Film length
1Videos in this project
2025Year
16:9Formats
The brief
Egypt's car industry, in one hall.
Egypt's car industry in one hall. We covered General Misr, the exclusive distributor of Shineray, at the Egypt Automotive summit: the sessions, the speakers, the X30 on display and short interviews on the floor, cut into a promo the brand could share the same week.
- Client
- Shineray × General Misr
- Type
- Event production
- Year
- 2025
- What we did
- Event Coverage · Filming · Editing
The idea
Keep the camera on the brand: the car on display, its people on the floor and the sessions it joined, then a short, fast promo.
Our role
Event coverage, interviews and editing.
Event CoverageFilmingEditing
The final cut
The summit, from the sessions to the car.
Length0:36
ClientShineray × General Misr
Frame by frame
Stills from the film.
From the set
Moments between takes.
LET'S PRODUCE IT
Taking part in an exhibition or a summit?
Tell us what you're planning. We'll come back with a clear plan: crew, locations, schedule and what it takes.
0:36Film length
1Videos in this project
2025Year
16:9Formats
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