The challenge
The X30 competes with vans every driver in Egypt already knows. It needed a story people remember, not another list of specs.
CASE STUDY — COMMERCIAL — 2026
Shineray X30 — "Road Legend" A van that owns the road.
A full TV commercial for the Shineray X30 van, taken from the first idea to the final cut. Shineray and General Misr wanted the X30 to feel like the van people trust on every road in Egypt.
2:20Film length
2Videos in this project
2026Year
16:9 · 9:16Formats
The brief
Specs don't sell a van. Stories do.
Shineray and General Misr wanted the X30 to feel like the van people trust on every road in Egypt. We wrote the concept, picked the locations and the cast, directed the shoot and finished the film in our edit suite: one team from the brief to delivery.
- Client
- Shineray × General Misr
- Type
- Commercial
- Year
- 2026
- What we did
- Concept · Direction · Cinematography · Casting · Production
The idea
Call it the "Road Legend": put a familiar face behind a desk telling the van's story, and cut to the X30 working on real Egyptian roads.
Our role
Concept, script, casting, locations, direction, cinematography and the full post-production, with Shineray and General Misr approving every step.
ConceptDirectionCinematographyCastingProduction
The final cut
The final commercial.
Length2:20
ClientShineray × General Misr
Frame by frame
Stills from the film.
Behind the scenes
How it was made.
01
02
03From the set
Moments between takes.
Services in this project
What EPH did here
LET'S PRODUCE IT
Got a product that needs a legend?
Tell us what you're planning. We'll come back with a clear plan: crew, locations, schedule and what it takes.
2:20Film length
2Videos in this project
2026Year
16:9 · 9:16Formats
Next projectRed Bull — Night Court