The challenge
zed's wanted a commercial that sticks: people should remember the brand after the ad, not only enjoy it.
CASE STUDY — COMMERCIAL — 2026
zed's — The Commercial An ad you can hear.
A commercial built from scratch for zed's, including the song behind it. A strong commercial isn't just filmed, it's built: an idea that grabs attention, then the details that make the viewer remember the brand.
1:18Film length
3Videos in this project
2026Year
16:9Formats
The brief
The brand name lives in the song.
A strong commercial isn't just filmed, it's built: an idea that grabs attention, then the details that make the viewer remember the brand. For zed's we wrote the idea, recorded the song, shot the film and finished it in post.
- Client
- zed's
- Type
- Commercial
- Year
- 2026
- What we did
- Concept · Script · Music · Direction · Production · Post-production
The idea
Build the ad around a song written for it, so the brand name lives in the melody, then shoot scenes that feel familiar and funny.
Our role
Concept, lyrics and song recording, casting, direction, shoot and post-production.
ConceptScriptMusicDirectionProductionPost-production
The final cut
The final commercial.
Length1:18
Clientzed's
Frame by frame
Stills from the film.
Also in this project
How the commercial was built, from the start.
Length1:07
Also in this project
Before anyone saw the ad, it had to sound right: inside the song recording.
Length1:10
From the set
Moments between takes.
Services in this project
What EPH did here
LET'S PRODUCE IT
Want an ad people hum afterwards?
Tell us what you're planning. We'll come back with a clear plan: crew, locations, schedule and what it takes.
1:18Film length
3Videos in this project
2026Year
16:9Formats
Next projectMasrah Sherif — The Stage Show